| Community Futures
Sunrise
Sunrise Boosts Business Boosters
At first, the connections between business,
pickles and fish may not be obvious. However, more and more businesses,
service organizations and their employees in southeast Saskatchewan
are making connections, thanks to the "Business Booster"
program introduced by Sunrise Community Futures early in 2006.
Business Boosters cover five topics, with intriguing
names like "Give 'em the Pickle" (about customer service),
"The Leadership Pickles" (leadership in a winning
work environment), and "Fish! Sticks" (how to make
a business vision stick). Sunrise offers the presentations –
which include a DVD of the business topic and an overview of the
CF's services – over breakfast and in places of business.
Bob King of Weyburn has viewed the leadership
pickles presentation three times. He first saw it in his capacity
as coordinator for Community Action Plan, an organization that
facilitates communication and planning among various agencies
in the city. "It's the right length, and it's presented
in a pleasing way," King says. "A lot of it people
may have heard the points before, but they need to be reminded
about what makes effective leadership."
He later arranged for it to be shown to be shown
to staff at Weyburn Comprehensive School, where he is the activities
director. As president of the local Rotary Club, he also invited
Sunrise CF to show it to club members.
Karla Vandershaaf of Spectra Financial found
the pickle presentations "thought provoking" when
she saw them at a meeting of the Estevan Chamber of Commerce.
"There are topics you don't think about in the way they
presented it," she observes. A client relations manager
with Spectra, Vandershaaf asked Sunrise general manager Chantelle
Ernst to give a presentation to "Spectra Group University",
a regular series of training sessions for Spectra staff. "It
was great; staff always need to be thinking about customer service.
It was good for Sunrise CF too, because we didn't know a lot about
what they did. Now, we can send clients to the CF if they need
their services."
King notes that he "didn't know a great
deal about Sunrise CF" before seeing Business Boosters for
the first time. Now, he's a believer. "It's valuable doing
that kind of activity, and it helps build profile in the community,"
he says.
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